Swiggy Instamart has quietly added electronics, premium skincare, and fashion
accessories to its dark store inventory in six metro cities. An iPhone 16 can now
arrive at your doorstep in under 15 minutes — the same time it takes Flipkart to
process your order.
The economics are counterintuitive at first glance. Dark store real estate costs
₹60-80/sq ft in metros, making high-value low-volume inventory a smart play. A
single iPhone sale can match the margin of 200 grocery orders.
Blinkit has been testing similar moves with electronics pilots in Delhi-NCR, while
Zepto is reportedly in talks with premium beauty brands for exclusive quick-commerce
launches.